ȸ»ç¼Ò°³
ÁÖ½Äȸ»ç ºñ¾Ë¾¾¿¡ÀÌÄ¡(BRCH)´Â ±â¼ú·ÂÀ» ¹ÙÅÁÀ¸·Î e-Commerce ¼Ö·ç¼Ç °³¹ß°ú ÀüÀÚ»ó°Å·¡ ¼ºñ½º¸¦ Á¦°øÇϴ ȸ»çÀÔ´Ï´Ù. Àü¼¼°è e-Commerce¿Í ¹°·ù¸¦ À¶ÇÕÇÏ´Â Global Open Market ±¸ÇöÀ» ÁغñÇϰí ÀÖ½À´Ï´Ù.
BRCH¶õ Bridging Commerce and HumanÀÇ ¾àÀÚ·Î »ç¶÷°ú e-Commerce ½ÃÀåÀÇ ´Ù¸®(Bridge)°¡ µÇ°Ú´Ù´Â ¶æÀ̸ç, 'Ãູ'À̶õ ¶æÀÇ È÷ºê¸®¾î "BeReCaH"¿¡ ¾î¿øÀ» µÎ°í ÀÖ¾î »ç¶÷°ú e-Commerce ½ÃÀåÀÇ ÃູÀÇ ´Ù¸®(Åë·Î)°¡ µÇ°í ½ÍÀº ±â¾÷À̳äÀ» ´ã°í ÀÖ½À´Ï´Ù.
Á¤Á÷, ¼º½Ç, °øÀÇÀÇ ±â¾÷öÇÐÀ» ¹ÙÅÁÀ¸·Î È·ÁÇϱ⠺¸´Ù´Â ±âº»±â°¡ źźÇÏ°í °í°´¼ºñ½º¿¡ Ãæ½ÇÇÑ ¼ºñ½º¸¦ ±¸ÇöÇϱâ À§ÇØ ³ë·ÂÇϰí ÀÖÀ¸¸ç, ÇØ¿Ü±¸¸Å´ëÇà Æ÷ÅÐ '¸ðµÎ¹ÙÀÌ'¸¦ ¿î¿µÇÏ¸é¼ ½×Àº ½Å·Ú¿Í °æÇèÀ» ¹ÙÅÁÀ¸·Î Çõ½ÅÀûÀÎ e-Commerce ¼ºñ½ºµéÀ» ÁغñÇϰí ÀÖ½À´Ï´Ù.
ÇØ¿Ü±¸¸Å´ëÇà Æ÷ÅÐ ¡®¸ðµÎ¹ÙÀÌ¡¯´Â À̺£ÀÌ(ebay.com), ¾Æ¸¶Á¸(amazon.com) °ø½Ä developer member ·Î¼ À̺£ÀÌ¿Í ¾Æ¸¶Á¸ÀÇ ÄÁÅÙÃ÷¸¦ Çѱ¹ ¼ÒºñÀڵ鿡°Ô Á¦°øÇϰí ÀÖÀ¸¸ç, ¹Ì±¹/¿µ±¹À» ±â¹ÝÀ¸·Î Áö¿ª¿¡ Æ¯ÈµÈ »óǰµé±îÁö °ø±ÞÀ» È®´ëÇϰí ÀÖ½À´Ï´Ù.
ƯÈ÷, »óǰÀÇ À§Ä¡Á¤º¸¸¦ Åä´ë·Î ÇØ¿Ü ¹°·ù¼¾ÅͰ¡ ÀÚµ¿À¸·Î ÁöÁ¤µÊÀ¸·Î½á ¹è¼Û±â°£ ´ÜÃà°ú ¹è¼Û·á Àý°¨À» ÀÌ·ç¾î ³¾ ¼ö ÀÖµµ·Ï ¡®ID ÀÚµ¿¸ÅĪÀ» ÀÌ¿ëÇÑ »óǰ ±¸¸Å ´ëÇà ¹æ¹ý ¹× ±× ½Ã½ºÅÛ¡¯ ±â¼úÀ» 2009³â 12¿ù 15ÀÏ¿¡ ƯÇãÃâ¿ø(Ãâ¿ø¹øÈ£ 2009-124727)ÇÏ¿© ¡®¸ðµÎ¹ÙÀÌ¡¯ ¼ºñ½º¿¡ ÀÌ¿ëÇϰí ÀÖ½À´Ï´Ù.