회사소개
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Branding is at the forefront of a new horizon. For years, brands have been seen as the tools of the corporate world, the unsung heroes of profit and longevity. Today, they're taking on a new look, redefining themselves organically from the nuts and bolts of the marketplace, to the heart and soul of an enlightened world. We don't use brands anymore. We live with them, because they're a part of who we are -- at work, at play, nurturing us when we're young, and providing for us when we're old. Brands are the elements that make our lives comfortable.
Developing a brand requires an understanding not only of the economics of the brand, but its role in shaping our society -- taking a look at it in terms of both utility and culture. It demands the commitment of a team -- a team that understands the way people live and work; the needs they have and the dreams they hold.
Over the past 25 years, Interbrand has helped to build that community. Today we operate in 16 countries worldwide, bringing together some of the most gifted minds and passionate spirits in the branding world.
We're a name our clients trust. Not only in developing their most valuable assets, but in the belief that we have what it takes to change the way people think. To open the world to new possibilities, and to position our clients' brands as the choices to live by. We're creating long-lasting, rewarding relationships between companies and their clients, and securing future earnings through the loyalty of their customers.
And we're having fun doing it. Challenging our own ideas of what a brand can be, and growing through the diversity that surrounds us. We're a team that shares in its rewards, and that appreciates the individuals who bring it to life.
This year, we celebrate our 25th year. We've come a long way since our humble beginning. Here's a brief look back...
Interbrand was formed in London, in 1974, to provide a specialist service in the area of brand strategy and corporate name development.
Throughout the 1970s and 1980s, we opened new offices in major international markets and added depth and dimension to our services. We introduced strategic marketing experts to our creative team; established Markforce Associates, a legal practice specializing in international trademark law; and added full design capabilities, recognizing design as an important element in branding.
By the end of the 1980s, we'd pioneered multiple techniques and processes in the fields of brand strategy, brand valuation and new product development.
In 1993, Interbrand was acquired by the Omnicom Group. This decision was made to enable Interbrand to expand more quickly and tap into the vast resources of our new owner.
During the past several years, we have further strengthened and expanded our service capabilities by acquiring leading branding and identity consultancies in key markets. In 1995, we merged with The Schechter Group, a leading US identity consultancy. Interbrand's Singapore office was also established in 1995 to fulfill the demand of existing clients in the area, as well as to establish the Interbrand name and range of services in South East Asia. In 1996, we joined forces with Gerstman+Meyers Inc., one of the leading US-based package design consultancies; and Zintzmeyer&Lux AG, the leading corporate identity firm in Switzerland and Germany.
We didn't stop there.
In October 1997, we merged our London operations with Newell and Sorrell, the leading identity practice in the UK and Amsterdam; and in 1998, we invested in Avalos & Bourse, the leading packaging design consultancy in Argentina, further strengthening our capabilities in South America. We should also mention Interbrand Design Counsel in Singapore and Interbrand Sampson (formerly Sampson Associates) in South Africa.
Today, Interbrand employs over 600 people in 24 offices in 16 countries worldwide -- from San Francisco to Tokyo and everywhere in between. The only continent we've yet to touch is Antarctica, but not for long! While we're not considering opening an office down south until it warms up a little, we're there in spirit through our sponsorship of Robert Swan, the renowned Arctic explorer, who's leading an expedition to clean up the land of ice.
In our commitment to better branding, Interbrand has established itself as a prolific publisher on the subject, with works including The World's Greatest Brands, Brand Valuation and The New Wealth Creators, among others. We've also spent a lot of time on the road, educating CEOs, CFOs and marketing and communications managers on how strong brands can change the world. In 1998 alone, we spoke at more than 150 conferences globally.
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BBDO Worldwide
DDB Worldwide
TBWA Worldwide
Wolff Olins
Brodeur Worldwide
Fleishman-Hillard
Ketchum
Porter Novelli International and more
Interbrand DC&A는 Interbrand의 서울 오피스로 세계적인 multi-disciplinary brand consultancy이며 Omnicom Group (Fortune 500 기업) 회사입니다.
Interbrand is the world's leading branding consultancy specialising in a unique range of brand-related services and activities.
Brands are an important influence on our lives. They are central to free markets and democratic societies. They represent free choice. They also have a profound impact on the quality of life and the way we see our world. They colour our lives. They reflect the values of our societies.
Most importantly, strong brands bestow value far beyond the performance of the products themselves. Brands that do this possess an idea worthy of consumer loyalty.
The more inspiring the idea, the more intense and profound the commitment. And the more the consumer believes in the brand, the more value the brand returns to its owner.
Interbrand is dedicated to identifying, building and expressing the right idea for your brand. An idea that inspires. An idea that endures.
